Transform Your Customer Service From Inconsistent to 100% Reliable.

Jargon-free training tailored to your company. Your own specific standards and behaviours that actually work in your workplace. We turn vague expectations into clear, simple standards your team will actually use.

No commitment, just advice.

Trusted by leading organisations:

Transform Your Customer Service From Inconsistent to 100% Reliable.

Jargon-free training tailored to your company. Your own specific standards and behaviours that actually work in your workplace. We turn vague expectations into clear, simple standards your team will actually use.

No commitment, just advice.

Trusted by leading organisations:

Transform Your Customer Service From Inconsistent to 100% Reliable.

Helping you to improve your customer service with Jargon-free training tailored to your company.

No commitment, just advice.

Trusted by leading organisations:

Transform Your Customer Service From Inconsistent to 100% Reliable.

Imagine knowing every customer gets the same excellent service, shift after shift.

Jargon-free training tailored to your company. Your own specific standards and behaviours that actually work in your workplace.

No commitment, just advice.

Hi there! I’m Maureen, the founder of Maureen Sullivan Training.

Portrait image of Maureen Sullivan

Real Customer Service Training.

We’re specialists in customer service training – in fact it’s all we do.

We work with public‑facing organisations across Ireland: credit unions, hotels, small businesses, healthcare, utilities, transport, retail, local authorities, visitor attractions, professional services.

We listen, learn, and design training that works for your environment, your people, and your customers.

Training Programmes that Stick.

We offer training programmes, workshops, and on-going solutions that support your teams and leaders to be at their very best.

Our Training Programmes – Click to Learn More:

Build a strong foundation for outstanding customer interactions.

Our Core Essentials course is the result of years of Customer Experience Training, distilled into only the most important elements. This course provides a quick and practical approach to delivering exceptional service in any customer-facing role.

Who is this course for?

  • Frontline staff in retail, hospitality, and service industries
  • New employees or teams who need a crash course in customer service best practices

What does this course entail?

  • The key principles of great customer service
  • Effective communication and active listening skills
  • Managing customer complaints and handling difficult situations
  • Creating memorable experiences that keep customers coming back

Deliver exceptional service to every customer, regardless of ability.

Great customer service means ensuring accessibility for all. This course provides the knowledge and practical tools to serve customers with disabilities effectively, helping businesses create a truly inclusive experience.

Who is this course for?

  • Frontline staff in customer service roles
  • Businesses aiming to improve accessibility and inclusivity
  • Managers and HR professionals responsible for training teams

What does this course entail?

  • Understanding different disabilities and their impact on customer interactions
  • Practical strategies for making service more accessible
  • Effective communication techniques for assisting customers with different needs
  • Legal requirements and best practices for inclusivity

Empower managers to lead high-performing customer service teams.

Strong leadership is the backbone of excellent customer experiences. This course equips managers with the skills and strategies needed to develop customer-focused teams, handle escalations effectively, and create a service-driven culture.

Who is this course for?

  • Team leaders, supervisors, and managers in customer-facing roles
  • Business owners who want to improve their leadership skills
  • HR and training professionals responsible for customer service development

What does this course entail?

  • Coaching and motivating teams for outstanding service
  • Managing escalations and resolving customer complaints with confidence
  • Building a customer-first culture within your organisation
  • Measuring performance and continuously improving service standards

Build confidence in closing sales and increasing customer value.

Our Sales & Upselling course is designed to equip frontline teams with the essential skills to identify sales opportunities and boost revenue — without the pushy tactics. It’s a focused, practical course built on years of real-world sales training experience.

Who is this course for?

  • Frontline staff in retail, hospitality, and customer service roles
  • Teams looking to improve confidence in selling and upselling naturally
  • New hires who need a solid introduction to sales skills

What does this course entail?

  • Understanding customer needs and creating value
  • Confidently recommending add-ons and upgrades
  • Language and techniques that build trust and lead to sales
  • Turning everyday conversations into increased revenue

Training Programmes that Stick.

We offer training programmes, workshops, and on-going solutions that support your teams and leaders to be at their very best.

Our Training Programmes – Click to Learn More:

Build a strong foundation for outstanding customer interactions.

Our Core Essentials course is the result of years of Customer Experience Training, distilled into only the most important elements. This course provides a quick and practical approach to delivering exceptional service in any customer-facing role.

Who is this course for?

  • Frontline staff in retail, hospitality, and service industries
  • New employees or teams who need a crash course in customer service best practices

What does this course entail?

  • The key principles of great customer service
  • Effective communication and active listening skills
  • Managing customer complaints and handling difficult situations
  • Creating memorable experiences that keep customers coming back

Empower managers to lead high-performing customer service teams.

Strong leadership is the backbone of excellent customer experiences. This course equips managers with the skills and strategies needed to develop customer-focused teams, handle escalations effectively, and create a service-driven culture.

Who is this course for?

  • Team leaders, supervisors, and managers in customer-facing roles
  • Business owners who want to improve their leadership skills
  • HR and training professionals responsible for customer service development

What does this course entail?

  • Coaching and motivating teams for outstanding service
  • Managing escalations and resolving customer complaints with confidence
  • Building a customer-first culture within your organisation
  • Measuring performance and continuously improving service standards

Deliver exceptional service to every customer, regardless of ability.

Great customer service means ensuring accessibility for all. This course provides the knowledge and practical tools to serve customers with disabilities effectively, helping businesses create a truly inclusive experience.

Who is this course for?

  • Frontline staff in customer service roles
  • Businesses aiming to improve accessibility and inclusivity
  • Managers and HR professionals responsible for training teams

What does this course entail?

  • Understanding different disabilities and their impact on customer interactions
  • Practical strategies for making service more accessible
  • Effective communication techniques for assisting customers with different needs
  • Legal requirements and best practices for inclusivity

Build confidence in closing sales and increasing customer value.

Our Sales & Upselling course is designed to equip frontline teams with the essential skills to identify sales opportunities and boost revenue — without the pushy tactics. It’s a focused, practical course built on years of real-world sales training experience.

Who is this course for?

  • Frontline staff in retail, hospitality, and customer service roles
  • Teams looking to improve confidence in selling and upselling naturally
  • New hires who need a solid introduction to sales skills

What does this course entail?

  • Understanding customer needs and creating value
  • Confidently recommending add-ons and upgrades
  • Language and techniques that build trust and lead to sales
  • Turning everyday conversations into increased revenue

Training Programmes that Stick

See our most popular bite-sized courses below, each course is modular and can be coupled with others for a customised programme:

Build a strong foundation for outstanding customer interactions.

Our Core Essentials course is the result of years of Customer Experience Training, distilled into only the most important elements. This course provides a quick and practical approach to delivering exceptional service in any customer-facing role.

Who is this course for?

  • Frontline staff in retail, hospitality, and service industries
  • New employees or teams who need a crash course in customer service best practices

What does this course entail?

  • The key principles of great customer service
  • Effective communication and active listening skills
  • Managing customer complaints and handling difficult situations
  • Creating memorable experiences that keep customers coming back

Empower managers to lead high-performing customer service teams.

Strong leadership is the backbone of excellent customer experiences. This course equips managers with the skills and strategies needed to develop customer-focused teams, handle escalations effectively, and create a service-driven culture.

Who is this course for?

  • Team leaders, supervisors, and managers in customer-facing roles
  • Business owners who want to improve their leadership skills
  • HR and training professionals responsible for customer service development

What does this course entail?

  • Coaching and motivating teams for outstanding service
  • Managing escalations and resolving customer complaints with confidence
  • Building a customer-first culture within your organisation
  • Measuring performance and continuously improving service standards

Deliver exceptional service to every customer, regardless of ability.

Great customer service means ensuring accessibility for all. This course provides the knowledge and practical tools to serve customers with disabilities effectively, helping businesses create a truly inclusive experience.

Who is this course for?

  • Frontline staff in customer service roles
  • Businesses aiming to improve accessibility and inclusivity
  • Managers and HR professionals responsible for training teams

What does this course entail?

  • Understanding different disabilities and their impact on customer interactions
  • Practical strategies for making service more accessible
  • Effective communication techniques for assisting customers with different needs
  • Legal requirements and best practices for inclusivity

Build confidence in closing sales and increasing customer value.

Our Sales & Upselling course is designed to equip frontline teams with the essential skills to identify sales opportunities and boost revenue — without the pushy tactics. It’s a focused, practical course built on years of real-world sales training experience.

Who is this course for?

  • Frontline staff in retail, hospitality, and customer service roles
  • Teams looking to improve confidence in selling and upselling naturally
  • New hires who need a solid introduction to sales skills

What does this course entail?

  • Understanding customer needs and creating value
  • Confidently recommending add-ons and upgrades
  • Language and techniques that build trust and lead to sales
  • Turning everyday conversations into increased revenue

Focused, practical sessions on key customer experience topics:

These short, targeted workshops are perfect for topping up skills, addressing specific challenges, or delivering focused training to fit your team

Real Customer Service Training.

We’re specialists in customer service training – in fact it’s all we do.

We work with public‑facing organisations across Ireland: credit unions, hotels, small businesses, healthcare, utilities, transport, retail, local authorities, visitor attractions, professional services.

We listen, learn, and design training that works for your environment, your people, and your customers.

Why Partner With Maureen Sullivan Training

  • Jargon-free training completely geared for your organisation
  • We embed standards you will use every single day
  • Tangible outcomes your managers can reinforce and coach
  • Real partnership – ongoing support so improvements stick

The Results You Can Expect

  • Fewer complaints and smoother operations
  • Better reviews and stronger reputation
  • Peace of mind for leaders who know the of value consistent service
  • Increased customer loyalty and revenue

Why Partner With Maureen Sullivan Training

  • Jargon-free training completely geared for your organisation
  • We embed standards you will use every single day
  • Tangible outcomes your managers can reinforce and coach
  • Real partnership – ongoing support so improvements stick

The Results You Can Expect

  • Fewer complaints and smoother operations
  • Better reviews and stronger reputation
  • Peace of mind for leaders who know the of value consistent service
  • Fewer complaints and smoother operations

Training Programme

Mix and match from our workshops to create a programme based around your specific needs. This is a ‘point in time’ solution and typically occurs over 1-2 days.


80% Grant Funding Available

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Ongoing Partnership

We create and design a complete solution for you. An ongoing partnership with regular in-person training, documentation, and a custom mobile application for your entire team and new hires for enhanced and continued learning.

Exceptional Experience.

We are leaders in Marketing, HR, Sales, and Management, united by one shared passion: bringing focus and awareness to your leaders and teams so you can all work smarter.

Portrait image of Maureen Sullivan of Maureen Sullivan Training

Maureen Sullivan

Head of Training

In my experience, most leaders and teams I meet really want to do better, but don’t understand what is getting in the way. Often just one small shift can create the right conditions for consistent results, clear communication and showing up with real confidence every day.

Portrait of Tess Byrne of Maureen Sullivan Training

Tess Byrne

Facilitator, Trainer, Coach – Customer Experience

My approach to customer experience training starts with one very important, but sometimes forgotten, truth: Your front-line team is your brand. Why? Because every word, every gesture, every moment of service shapes how your customers feel. And, one little gap in the chain of customer care can alter the entire experience, and undermine everyone’s hard work. 

Portrait of Lynda McElherron of Maureen Sullivan Training

Lynda McElherron

Facilitator, Trainer- Disability Awareness

There are a myriad of meaningful ways to engage your customers, but do all those ways work for each person your people encounter? I firmly believe that inclusive, respectful, and excellent service should be the standard for everyone – every interaction, every time.

Exceptional Experience.

We are leaders in Marketing, HR, Sales, and Management, united by one shared passion: bringing focus and awareness to your leaders and teams so you can all work smarter.

Portrait image of Maureen Sullivan of Maureen Sullivan Training

Maureen Sullivan

Head of Training

In my experience, most leaders and teams I meet really want to do better, but don’t understand what is getting in the way. Often just one small shift can create the right conditions for consistent results, clear communication and showing up with real confidence every day.

Portrait of Tess Byrne of Maureen Sullivan Training

Tess Byrne

Facilitator, Trainer, Coach – Customer Experience

My approach to customer experience training starts with one very important, but sometimes forgotten, truth: Your front-line team is your brand. Why? Because every word, every gesture, every moment of service shapes how your customers feel. And, one little gap in the chain of customer care can alter the entire experience, and undermine everyone’s hard work. 

Portrait of Lynda McElherron of Maureen Sullivan Training

Lynda McElherron

Facilitator, Trainer- Disability Awareness

There are a myriad of meaningful ways to engage your customers, but do all those ways work for each person your people encounter? I firmly believe that inclusive, respectful, and excellent service should be the standard for everyone – every interaction, every time.

Build your better tomorrow, today.

Find out how we can help you and your team.